About Me

Welcome! I'm Qinghua Lee, an interstellar explorer travesing diverse scientific realms. With expertise in computer vision and machine learning (or AI, if you prefer), I've delved into the analysis of 2D imagery and 3D point cloud captured by satellite radar and airborne lidar sensors, from Hong Kong to the United States. Now, I'm on a mission to bring my cosmic expertise back down to Earth. From shaping influencer marketing strategies and navigating short-video networks to investigating the complexities of collective violence and beauty bias effect, I'm applying my stellar skills to tackle these terrestrial challenges.

Qinghua Lee

• Northwestern University Institute on Complex Systems
• Kellogg School of Management
• PhD Supervisor: Prof. Jie Shan (Purdue Engineering)
• 2025 summer at ISMS and EMAC: Human-Centered Multimodal Insights for Short Video Social Media Marketing
• 2024 summer at ISMS and IC2S2: Beauty Bias Effect in Science

Research interests:

• AI and big data
• Computer vision
• Quantitative marketing
• Bayesian statistics
• Geographic information system